2026 Lunar New Year: A Scent of Asia

The Lunar New Year is a time of renewal, prosperity, and cultural celebration. This period, rich in traditions and symbols, invites us to begin the year under the sign of harmony and balance. At Concept Parfums, a niche perfumery dedicated to rare and refined creations, we are highlighting Maison de l’Asie, a Singaporean luxury perfume house that embodies the elegance and olfactory richness of Asia.

Through refined and narrative compositions, Maison de l’Asie transforms perfume into a true sensory experience, ideal for accompanying Lunar New Year celebrations. Each creation tells a story, blending oriental traditions with contemporary craftsmanship, thus offering a unique way to mark the beginning of a new year.

Maison de l'Asie: perfume as a cultural journey 

Founded in Singapore by Elizabeth Liau, Maison de l’Asie is inspired by the silk roads, ancient temples, and the cultural diversity of the Asian continent. The house offers exceptional niche perfumes, combining rare raw materials and sophisticated compositions. Each fragrance is designed as an olfactory journey, offering an immersive experience that is both sensory and emotional.

Among its iconic creations are:

• Nanyang: a floral-woody-musky perfume, luminous and profound, which evokes the maritime routes of Southeast Asia with its notes of bergamot, green tea, jasmine, incense, and sandalwood.
• Les Nuits de Bali: a sensual and intense composition, marrying patchouli, vanilla, oud, and precious woods.
• Jardin de l’Inde: a floral-fruity trail that reflects the richness and vitality of Indian gardens.

These creations embody the unique olfactory storytelling of Maison de l’Asie, transforming each perfume into a celebration of Asian culture and history.

Perfume, a symbol for the Lunar New Year 

Giving or wearing a perfume for the Lunar New Year goes beyond the purely aesthetic dimension: it is a symbolic gesture charged with meaning. Maison de l’Asie’s perfumes embody this spirit by combining culture, emotion, and refinement.

• Renewal: each fragrance opens a blank olfactory page for the year to come, inviting you to welcome new opportunities and experiences.
• Luck and prosperity: the deep and warm notes evoke abundance and positivity, in harmony with Lunar New Year traditions.
• Refined gift: offering a Maison de l’Asie perfume is a personal and elegant gesture, which reflects thoughtfulness and sophistication.

Thanks to their olfactory depth and unique narration, these niche perfumery creations transform a perfume into a symbolic and emotional object, ideal for celebrating the year under the sign of luck and harmony.

Flagship perfumes to discover 

Olfactory journeys around Asia 

Each Maison de l’Asie perfume is an invitation to explore the landscapes, cultures, and traditions of the Asian continent. Three iconic creations perfectly illustrate this journey: Nanyang, Bois d’Indonésie, and Les Soirs de Siam.

Nanyang: the elegance of the maritime routes of Southeast Asia

Nanyang transports you to the ancient maritime routes of Southeast Asia. Its harmonious composition blends the freshness of bergamot and lemon with delicate notes of green tea and jasmine, while incense and saffron provide depth and mystery. The woody base, enriched with sandalwood and vanilla, envelops the fragrance in an elegant and memorable trail.

Bois d’Indonésie: The power of tropical forests

Bois d’Indonésie evokes the richness of the tropical forests and spice markets of the archipelago. This woody and spicy perfume combines patchouli, cedarwood, and oud with subtle accents of cardamom and musk. Bois d’Indonésie captures the intensity and vitality of Asia, offering a deep olfactory experience that reflects the power and sophistication of niche perfumery.

Les Soirs de Siam: The sensual atmosphere of nocturnal Thailand

Les Soirs de Siam delves into the mysterious and sensual atmosphere of Thailand by night. This fragrance combines exotic flowers and sweet spices with oriental accords of vanilla, amber, and precious woods. Les Soirs de Siam creates an enveloping and sophisticated trail, perfect for celebrating the Lunar New Year with elegance and refinement.

Together, these perfumes embody the unique olfactory storytelling of Maison de l’Asie, a subtle balance between tradition and modernity, rare raw materials and deep emotions. They allow you to travel through Asia while discovering exceptional compositions, ideal to give or to wear during Lunar New Year celebrations.