Born in Madagascar into a family of spice and flower exporters, Yassin Karim grew up surrounded by the scents of clove, ylang-ylang, and vanilla. Settled in Paris, he founded Noème, a haute perfumery house inspired by the Greek philosophy of noéma — “that which is thought.” Through creations like Kalahari, Abysse, and Naïca, he explores the unreachable: deserts, oceans, caves — sensory journeys toward infinity. Crafted from exceptional raw materials and symbolized by the ouroboros, his fragrances celebrate bold, poetic, and timeless perfumery, where each scent becomes an olfactory emotion.
